Services
I work at the intersection of strategy, messaging, and mission to help organizations achieve large-scale awareness, influence public policy, and deliver social impact. My clients don’t hire me for “just a marketing project.” They bring me in when the vision is ambitious, and execution needs to be both creative and operationally sound. I think across silos—connecting communications to business, policy, culture, and systems.
​
Because I’ve been working in the field for more than 20 years, I’ve learned to do a lot, and I love it all. I’m best at the services you'll see below, and if you want to learn more, you can peek at my good old fashioned resume.
​
Strategic Executive Counsel
Fractional CMO and senior advisor to foundations, coalitions, and executive teams. I align communications with organizational goals and serve as a thought partner in fast-evolving landscapes.
Annual & Initiative-Based Planning
I haven’t met a vision I haven’t been able to operationalize and love the challenge of taking an awesome idea to reality. I bring structure, creativity, and clarity.
Multi-Media
Strategy
I specialize in creating digital, content, and media strategies. I design integrated plans that bring your strategy to life across channels—always grounded in outcomes.
Messaging & Storytelling
I help organizations clearly articulate what they do, why it matters, and how to make people care. Together, we build narratives that connect across audiences and spark engagement.
Collaborators
I'm a natural community builder with a very large network. I curate high-performing teams of trusted creatives, media pros, and technologists—drawing on a national network to build the right team for every project. So know that if you reach out to me, I’ll create a rockstar team for your particular needs.
Selected Clients
I work with purpose-driven organizations, philanthropic institutions, public health innovators, and systems disruptors. Recent collaborators include:
​Public Health
-
Boise State University, Project SCALES*
-
Illinois Public Health Institute, Lake Michigan School Food System Innovation Hub*
-
Michigan Council for Maternal and Child Health**
-
National Grocers Association Foundation, SNAP EBT Technical Assistance Center*
-
ZERO TO THREE
​
*with Invisible Engines
**with Julie Cruz, Monjoa Likine, and Sumana Palle
Kids and Families
-
Community Day Care
-
Generations United
-
Generations United, Grandfamilies
& Kinship Support Network*** -
Project Foxwood
​
Education
-
The SEED Foundation****
-
Washtenaw Community College
Mission-Driven Start-Ups
-
BlueConduit
-
Culturebie
-
DEO.care​
***with Megha Fernandes
****with Kasia Burns
​Strategic Consulting
-
Chime Partners*****
-
Commonality****
​
Philanthropy & Nonprofit Support******
-
Co.act Detroit
-
Gilbert Family Foundation
-
Ralph C. Wilson, Jr. Foundation
*****with Olivia Mortensen
******with VVK PR + Creative
Approach
I work with integrity, intention, and intensity. I’m selective about what I say yes to, and when I do, I’m all in. My role is not just to deliver—it's to elevate internal capacity and help teams grow beyond my involvement.
​
-
Trusted Partner to Senior Leadership. I collaborate directly with executive directors and senior leaders. I ask hard questions, challenge old frameworks, and help turn vision into momentum.
-
Values-Aligned, Equity-Centered. I work with organizations that center equity, humanity, and systems-level change. If you're disrupting the status quo for good—I’m probably your person.
-
Local Roots, National Reach. Based in Ann Arbor, I prioritize in-person work with local partners—and I lead national projects through remote collaboration and strong local buy-in.
